JOB DESCRIPTION / ROLE
Job Purpose
The Assistant Director of Sales & Marketing will play a vital leadership role in driving revenue growth, strengthening market presence, and supporting the Director of Sales & Marketing in developing and executing innovative strategies. This role requires a balance of strategic vision, team leadership, and hands-on execution to maximize occupancy, revenue, and brand visibility.
A little taste of your day-to-day:
- Assisting in the creation and implementation of annual sales & marketing strategies to achieve revenue targets across rooms, F&B, events, and other hotel outlets.
- Leading and motivating the sales & marketing team to achieve departmental goals while maintaining a strong culture of performance and collaboration.
- Building and maintaining strong relationships with key accounts, corporate clients, government bodies, travel agencies, and event organizers.
- Actively leveraging local market knowledge, contacts, and business networks within Kuwait to strengthen the hotel’s positioning and generate new business opportunities.
- Analyzing market trends, competitor performance, and business opportunities to identify and capture growth segments.
- Supporting digital marketing campaigns, PR activities, social media, and branding initiatives to ensure alignment with the hotel’s positioning and IHG brand standards.
- Coordinating with Revenue, Operations, and Finance to optimize pricing strategies, promotions, and distribution channels.
- Representing the hotel at trade shows, exhibitions, and client networking events to enhance brand presence.
- Preparing regular sales reports, forecasts, and presentations for management review.
Requirements:
- Candidate must be currently based in Kuwait with strong connections and networks in the local market.- Bachelor’s degree in Business Administration, Marketing, or Hospitality Management.
- Minimum 5–7 years of progressive experience in Sales & Marketing within luxury or 5-star hotels, with at least 2 years in a managerial or assistant director role.
- Strong leadership, coaching, and people management skills.
- Proven ability to achieve sales targets and grow revenue across multiple segments.
- Excellent communication, negotiation, and presentation skills.
- Strong understanding of digital marketing, e-commerce, and brand positioning strategies.
- Fluency in English is required; Arabic is an advantage.
- Flexibility to attend events and adapt to the demands of a fast-paced, dynamic market.
What you can expect from us:
- A supportive environment where you can thrive and grow within IHG’s global network.
- Opportunities for professional development and career progression.
- Competitive salary, attractive incentives, and comprehensive benefits package.
- The chance to be part of a culture that values True Hospitality for Good – for guests, colleagues, and the community.
Salary:
KWD
700 to 1,000
per month inclusive of fixed allowances.
Additional benefits: Competitive salary, attractive incentives, and full benefits package.
ABOUT THE COMPANY
talent21 was founded in 2010 with a distinguishing vision intended to enable the achievement of the following objectives:
- Creating value for our clients by placing their interests first.
Assist our clients in acquiring leadership talent through:
- Outstanding research capabilities and access to global talent pool.
- Thorough assessment methodology.
- In depth reference checking.
Critical contribution to successful completion of the search by facilitating the final negotiations.
Contribute to a potential candidate’s career development by always considering his/her personal interest when assessing his/her suitability for any given position.
talent21 International is one of the leading executive search organizations in the world. Headquartered in India, we have representation in The Americas, Asia Pacific, Europe, Middle East and China. Our global presence allows us to service companies around the world - covering all the major industry sectors.
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