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Lead Marketing Fixed Segment

Orange

Egypt

Posted on: 31 Oct 2025

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JOB DESCRIPTION / ROLE

Job Type: Full Time
Job Location: Egypt
Nationality: Any Nationality
Salary: Not Specified
Gender: Not Specified
Arabic Fluency: Not Specified
Job Function: Marketing, Advertising & PR
Company Industry: Telecoms

About the role

Purpose of the job
As a senior marketing specialist fixed broadband (home DSL) at Orange Egypt, you will be responsible for growing and managing the DSL customer base through strategic marketing initiatives. Your role includes driving customer acquisition, retention, and lifecycle management by identifying key market triggers and developing compelling offers. You will work cross-functionally to ensure successful go-to-market execution, continuous market analysis, and deliver outstanding customer experience across all touchpoints.

Duties and responsibilities

Product & segment strategy

  • Identify key growth drivers and revenue levers in the DSL segment to develop data-driven marketing campaigns.
  • Understand customer demographics, behaviors, and socioeconomic segments to tailor campaigns and offers effectively.
  • Detect upgrade and migration barriers and provide actionable solutions to enhance adoption.

    • Acquisition & retention

  • Design and implement compelling acquisition and retention offers to grow the customer base and reduce churn.
  • Lead concept development and go-to-market planning for new launches, securing internal alignment and approvals.

    • Marketing communications

  • Prepare briefs for comms teams and oversee the development of campaign materials across all channels (portal, app, IVR, etc.).
  • Develop and update sales scripts and customer service tools to support offer conversion and upselling.

    • Ensure consistent product messaging, positioning, and value proposition across customer touchpoints.

    Cross-functional collaboration

  • Collaborate with project management, IT, regulatory, and technical teams to ensure the smooth rollout of new products and features.
  • Attend testing sessions and lead product readiness assessments ahead of launch.
  • Coordinate with the external relations team to ensure competitive alignment and readiness.

    • Reporting & analysis

  • Generate, keep and present regular status reports, competitive analysis, and historical market movement logs.
  • Provide and track monthly KPIs reports and forecasts.

    • Training & enablement

  • Ensure briefings delivery for customer care and sales teams on product updates and new launches.
  • Ensure all frontline teams are equipped with updated knowledge on DSL offerings and their benefits.

    • Product lifecycle management

  • Lead product concept testing to assess market readiness and acceptance before rollout.
  • Define detailed IT and business requirements to support system integration and reporting needs.

    • Drive pricing strategies aligned with revenue and profitability goals.

    Job specification

    Education
    Bachelor’s degree in marketing, business administration, or a related field

    Skills and abilities

  • 2+ years of experience in product marketing preferably in telecom, technology, or fast-moving consumer services.
  • Good understanding of home connectivity and internet technologies, market trends, and consumer behavior.
  • Excellent project management and cross-functional collaboration skills.
  • Proficient in data analysis, pricing, and customer lifecycle management.
  • Excellent communication skills in Arabic and English.
  • Familiarity with Orange Egypt's systems, services, and customer experience standards is an advantage.
    •

    ABOUT THE COMPANY

    Orange is one of the world’s leading telecommunications operators with sales of 43.5 billion euros in 2022 and 136,000 employees worldwide at 31 December 2022, including 75,000 employees in France. The Group has a total customer base of 287 million customers worldwide at 31 December 2022, including 242 million mobile customers and 24 million fixed broadband customers. The Group is present in 26 countries. Orange is also a leading provider of global IT and telecommunication services to multinational companies under the brand Orange Business.

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