JOB DESCRIPTION / ROLE
We are looking for a strategic, media-savvy Senior Account Executive (SAE) to join our Public Relations team. This role is ideal for a skilled communicator with strong media relations experience, exceptional writing skills, and a passion for storytelling. The SAE will lead day-to-day client communications, manage media outreach, and help craft and execute strategic campaigns that build brand visibility and reputation.
Responsibilities:
• Client Management: Serve as the primary point of contact for clients, managing day-to-day interactions and ensuring client satisfaction.
• Media Relations: Develop and maintain relationships with media contacts, pitch stories, and secure media coverage.
• Strategy Development: Contribute to the development of PR strategies that align with clients' business goals.
• Content Creation: Write, edit, and proofread press releases, pitches, and other PR materials.
• Project Management: Oversee multiple projects simultaneously, ensuring they are completed on time and within budget.
• Event Coordination: Plan and execute PR events, including product launches, press conferences, and media tours.
• Reporting: Prepare and present reports on PR activities and results to clients.
Requirements:
• Experience: Typically, 4+ years of experience in public relations, preferably in an agency setting.• Education: A bachelor’s degree in communications, public relations, journalism, or a related field.
• Skills: Strong writing and editing skills, excellent communication and interpersonal skills, and the ability to manage multiple projects.
• Knowledge: Understanding of media landscapes and trends, as well as the ability to develop and execute effective PR strategies.
• Attributes: Strategic thinker, team player, and able to work in a fast-paced environment.
• UAE Experience: Minimum 2 years
Salary:
AED
7,000 to 15,000
per month inclusive of fixed allowances.
ABOUT THE COMPANY
Yardstick Marketing Management is an integrated consultancy that delivers accountable, effective and thought-provoking PR as well as handle all aspects of media operations.
The firm is new yet the key personnel boasts of numerous years in senior PR and journalistic roles in the Middle East and around the world. They have handled the biggest clients, covered the biggest stories and have the ear of decision makers and media heavyweights as well as the vital 'beat' reporters. Integrated PR can be wrapped around your marketing activities to create greater impact and improve effectiveness, irrespective of the nature of your industry.
What makes Yardstick different at the outset is that we are taking a multi-channel approach to PR, broadening your reach and energising your investment. Our approach combines the structure and discipline of management consultancy with the incisiveness and creativity of the best journalistic practices.
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