Senior Copywriter Arabic Speaker

Inspire | Exhilarate | Delight

For over seven decades, Chalhoub Group has been a partner and creator of luxury experiences in the Middle East. In its pursuit to excel as a hybrid luxury retailer, the Group has curated a portfolio of over 10 owned brands and strengthened its distribution and marketing expertise for over 400 international names across luxury fashion, beauty, jewellery, watches, eyewear, and art de vivre categories.

Every step at Chalhoub Group is taken to build a future where luxury dreams become reality - bridging cultures and crafting memorable experiences for our consumers. Be it by constantly reinventing itself, committing to innovation, or embracing new technologies, the Group is shaping the future of luxury retail. It delivers seamless omnichannel experiences across more than 950 stores, online platforms, and mobile apps. Driving this innovation journey is The Greenhouse - the Group's innovation hub, incubator, and accelerator for startups and emerging businesses, regionally and globally.

Chalhoub Group fosters a people-at-heart culture rooted in diversity, equity, and inclusion, and a workplace catalysed by forward thinking and future-proofing. Today, it brings together over 16,000 talented professionals across eight countries in the Middle East, with a presence in LATAM. Their collective efforts have earned the Group the Great Place to Work® certification in several markets.

Sustainability is at the core of the Group's strategy, guided by a clear commitment to people, partners, and the planet. Chalhoub Group is proud to be a member of the United Nations Global Compact, a signatory of the Women's Empowerment Principles, and to have pledged to reach Net Zero by 2040.

What you'll be doing

Working as a Senior Copywriter for L'Occitane en Provence brand, you will craft copy that represents our brands' editorial voice and design point of view, with deliverables for e-commerce (website), CRM (emailer and WhatsApp), digital marketing (ads and social), and print (retail collaterals and special projects), PR (press releases and long format content) and F&B (for L'Occitane Café).

Working within the Marketing Team, and as well with cross-functional teams, you will deliver key messaging to help amplify the brand's tone of voice across channels, whilst ensuring the messaging reflects our larger brand and business objectives. You will be an important contributor to the brand's content and customer experience, providing copy that's smart, engaging, revenue-minded, and empathetic to the customer journey/mindset.

• Brand voice and positioning: write content that aligns with our editorial voice and brand positioning, while understanding the larger business objectives.
• Conceptualize and write site pages, digital marketing and print ads, and omnichannel campaigns.
• Work with the social media team on revising captivating captions of new product launches, promotions, beauty advice, trends, and more.
• Assimilate insights from creative meetings, product kick-offs, and cross-functional planning meetings to provide assets that achieve our mission and vision.
• Write, edit, and proof product descriptions.
• Support business growth and creative evolution by monitoring industry trends and providing concepts that help the brand remain fresh, competitive, and forward-thinking.
• Help customers better understand our brands and key value propositions; always consider customer pain points when developing content.
• Assist with other creative projects as needed.
• Provide additional coverage on copy projects.

What you'll need to succeed

• English and Arabic copywriting is a must.
• Interest in beauty and skin care, in touch with trends in the region.
• Copywriting experience, including editorial, marketing, and/or product copy written for other brands or agencies.
• Strong storytelling abilities. Ability to show a passion for telling a good story, and romancing products and brands.
• Can take projects from concept to completion. You're a good planner and writer who sees the big picture without missing the little details.
• Can understand the broad marketing strategy and suggest communication angles and calendar.
• Come up with key messages to be adapted to each channel.
• Omnichannel mindset is essential to ensure a consistent brand image at every touchpoint.
• Balance creativity with commercial objectives, ensuring that copy not only resonates with the audience but also drives sales.
• Ability to adapt to different target audiences while staying in line with brand tone of voice.
• Ability to prioritize, multitask and work with the marketing and finance team.
• Good team spirit and ability to take feedback from different team members (leadership and peers).
• Can navigate fast-paced, creative, collaborative environments.
• Detail- and deadline-driven.

What we can offer you

With us, you will turn your aspirations into reality. We will help shape your journey through enriching experiences, learning and development opportunities and exposure to different assignments within your role or through internal mobility. Our Group offers diverse career paths for those who are extraordinary, every day.

We recognise the value that you bring, and we strive to provide a competitive benefits package which includes health care, child education contribution, remote and flexible working policies as well as exclusive employee discounts.

We invite all applicants to apply

It takes diversity of thought, culture, background, differing abilities and perspectives to truly inspire, exhilarate and delight our customers. At Chalhoub Group, we are committed to inclusion and diversity.

We welcome all applicants to apply and be part of our exciting future. We ensure equal opportunity for all our applicants without regard to gender, age, race, religion, national origin or disability status.

Department: Creative