JOB DESCRIPTION / ROLE
Job Overview:
We are seeking a creative and strategic Social Media Manager to oversee our brand’s online presence across multiple social platforms. The successful candidate will be responsible for developing content strategies, managing social media campaigns, and analyzing performance metrics.
This role is perfect for someone passionate about social media trends, skilled in content creation, and eager to build and engage our online community.
Key Responsibilities:
• Develop and implement a comprehensive social media strategy that aligns with the company’s goals and brand voice across platforms like Instagram, Facebook, LinkedIn, TikTok, Twitter, and YouTube.
• Create, schedule, and publish engaging and visually appealing content (text, images, videos) that resonates with target audiences.
• Generate creative ideas for social media campaigns, product launches, and promotions.
• Monitor social media channels for trends, relevant news, and real-time opportunities to engage with our audience.
• Respond to comments, messages, and mentions in a timely and professional manner, cultivating relationships with followers and influencers.
• Track and analyze the performance of social media campaigns using analytics tools (e.g., Google Analytics, Instagram, Meta and other analytics tools), providing insights and recommendations for improvement.
• Research competitor activity, emerging platforms, and digital trends to inform the social media strategy.
• Plan and execute paid social media advertising campaigns to drive engagement, increase followers, and boost conversions.
• Manage social media collaborations, including partnerships with influencers and other brands.
• Stay updated on social media algorithm changes and best practices to optimize content visibility and audience reach.
• Work closely with the marketing team to align social media strategies with broader marketing campaigns and product launches.
• Manage the social media content calendar, ensuring a consistent posting schedule and timely updates.
• Provide regular reports on key metrics (engagement, follower growth, impressions, click-through rates) and suggest actionable insights to improve performance.
• Assist in planning and executing social media coverage for company events, promotions, or live content streams.
Requirements:
Skills:• Proven experience in managing social media accounts for businesses, with a portfolio showcasing successful campaigns.
• Proficiency in using social media management and analytics tools such as Meta Suite, Google Ads, Yandex Ads and native platform analytics.
• Strong understanding of various social media platforms and their unique content formats, best practices, and audience dynamics.
• Excellent copywriting and storytelling skills, with the ability to craft compelling content that drives engagement.
• Visual design skills (basic understanding of tools like Canva or Photoshop) to create graphics for posts and stories.
• Strong analytical skills to interpret data, track performance metrics, and adjust strategies based on insights.
• Creativity and the ability to brainstorm innovative social media campaigns that capture attention and encourage audience interaction.
• Strong verbal and written communication skills, with the ability to convey the brand’s message clearly and consistently.
• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• Knowledge of paid advertising options on social media platforms, including ad creation and audience targeting.
• Understanding of SEO, web traffic metrics, and how social media integrates with broader digital marketing strategies.
Preferred Experience and Education:
• Previous experience as a Social Media Manager, Digital Marketer, or related role.
• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
• Proven experience managing social media strategies across multiple platforms.
• Experience in social media advertising and optimizing posts for conversions (e.g., lead generation, e-commerce sales).
• Knowledge of content creation tools and video editing software.
Salary:
USD
300 to 350
per month inclusive of fixed allowances.
ABOUT THE COMPANY
Globus Exchange Programs is a reputable hospitality recruitment company specializing in offering employment opportunities to international candidates seeking to enhance their skills and be part of American culture. We collaborate with distinguished 4 and 5-star hospitality establishments in the United States, including hotels, resorts, golf clubs, and catering companies, to fulfill their staffing requirements efficiently and effectively. We are always on the lookout for qualified and talented hospitality professionals looking to continue their careers outside of their home country to explore a new culture and life abroad whilst enjoying traveling in the United States.
Mission
We aim to work in partnership with our candidates and clients and ensure the right match for all involved in the recruitment process. We supply to a portfolio of clients within the hospitality industry, working hard to ensure successful recruitment solutions and long-term relationships along the way.
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