Senior Associate Brand Marketing

Inspire | Exhilarate | Delight

For over seven decades, Chalhoub Group has been a partner and creator of luxury experiences in the Middle East. In its pursuit to excel as a hybrid luxury retailer, the Group has curated a portfolio of over 10 owned brands and strengthened its distribution and marketing expertise for over 400 international names across luxury fashion, beauty, jewellery, watches, eyewear, and art de vivre categories.

Every step at Chalhoub Group is taken to build a future where luxury dreams become reality - bridging cultures and crafting memorable experiences for our consumers. Be it by constantly reinventing itself, committing to innovation, or embracing new technologies, the Group is shaping the future of luxury retail. It delivers seamless omnichannel experiences across more than 950 stores, online platforms, and mobile apps. Driving this innovation journey is The Greenhouse - the Group's innovation hub, incubator, and accelerator for startups and emerging businesses, regionally and globally.

Chalhoub Group fosters a people-at-heart culture rooted in diversity, equity, and inclusion, and a workplace catalysed by forward thinking and future-proofing. Today, it brings together over 16,000 talented professionals across eight countries in the Middle East, with a presence in LATAM. Their collective efforts have earned the Group the Great Place to Work certification in several markets.

Sustainability is at the core of the Group's strategy, guided by a clear commitment to people, partners, and the planet. Chalhoub Group is proud to be a member of the United Nations Global Compact, a signatory of the Women's Empowerment Principles, and to have pledged to reach Net Zero by 2040.

What you'll be doing

Our Senior Associate - Brand Marketing is responsible for providing professional support in a wide range of marketing activities, working closely with Brand Executives, commercial and administrative teams. The job holder is also responsible for interpreting, adapting, and planning brand marketing plans, keeping in mind the brand standards and budgets.

Operational:

• Be involved in all aspects of marketing and media from planning, advertising, promotion, public relations, product development, and research.
• Assist in building marketing plan/calendar for the different chains, brands, and markets in close cooperation with the Department Manager and the brand.
• Handle the marketing plan forecast and the marketing plan orders.
• Follow up closely on the plan's implementation, schedule, and activities in all concerned markets.
• Ensure preserving the image of the brand at the POS by respecting its merchandising guidelines.
• Plan and follow-up on promotion in coordination with the different area managers and the training and promotion manager.
• Work in coordination with the commercial team and list objectives for main customers.
• Manage and coordinate with concerned parties for the production of marketing materials such as leaflets, visuals, podiums, flyers, and preparing necessary photo shoots to proofreading press releases.
• Organize events and exhibitions.
• Secure sponsorship to assist with the publicity and funding of marketing projects.
• Carry out local market research, customer surveys, assessing customer demands, brand positioning, monitor competitors' activities, and evaluating market campaigns.

Suppliers / Customer Relationship:

• Channel all suppliers and customers information (animation, training, launch plan) to stores, shop managers, area, department, and division managers.
• Communicate all required information about animation and visibility to the suppliers.
• Monitor windows, podiums, and any other promotional area ensuring promotional activities throughout the year, in coordination with the design department (3D).
• Present the various marketing plans to the stores and shop managers and ensure its proper implementation.
• Meet and discuss with local suppliers for all marketing bookings and animations.

Advertising and Promotional Activities:

• Define the media and PR plan by briefing the advertising agency.
• Manage the various marketing budgets to organize corporate above the line and below the line promotional and advertising activities and corporate items purchase.
• Split the media investments by product line and by media support to respect the brand's media strategy and the total budget initially set by the Area Manager and Department Manager.
• Coordinate with advertising agencies and clients on media plans.
• Prepare monthly updated report of expenses.
• Prepare monthly management report comparing the budget versus the stock.

Customer Database:

• Build, maintain, and update a good database (CRM) through consolidated information from shop floors.
• Participate in relevant projects and community activities as and when needed.

What you'll need to succeed

• Bachelor's degree in Marketing or Business Administration.
• 4-7 years of experience in the retail, hospitality, or entertainment sector.
• Based in Riyadh or willing to relocate.
• Excellent communication skills.
• Fluency in English.
• Proficiency in Microsoft Office applications.

What we can offer you

With us, you will turn your aspirations into reality. We will help shape your journey through enriching experiences, learning and development opportunities, and exposure to different assignments within your role or through internal mobility. Our Group offers diverse career paths for those who are extraordinary, every day.

We recognise the value that you bring, and we strive to provide a competitive benefits package which includes health care, child education contribution, remote and flexible working policies as well as exclusive employee discounts.

We invite all applicants to apply

It takes diversity of thought, culture, background, differing abilities, and perspectives to truly inspire, exhilarate, and delight our customers. At Chalhoub Group, we are committed to inclusion and diversity.

We welcome all applicants to apply and be part of our exciting future. We ensure equal opportunity for all our applicants without regard to gender, age, race, religion, national origin, or disability status.