Marketing Manager

Role Purpose
The Marketing Manager is responsible for developing and executing strategic marketing plans across SALCF entities (universities, colleges, hospitals, Islamic schools, and training centres). This role translates group-wide objectives into actionable campaigns, supervises cross-functional teams, and ensures that marketing initiatives are impactful, integrated, and measurable.
The position requires strong skills in strategy, planning, stakeholder management, and campaign supervision, with a focus on delivering results and aligning efforts with institutional goals, rather than day-to-day creative and design execution.

Key Responsibilities
Strategic Planning & Supervision
• Support the Group in setting annual marketing strategies and priorities.
• Develop marketing calendars and campaign plans for assigned entities and initiatives, ensuring alignment with overall marketing strategy and other marketing managers from the group.
• Supervise the execution of campaigns across creative, PR, and digital teams, ensuring timely delivery and brand alignment.
• Translate high-level strategic objectives into actionable marketing initiatives.
Campaign Management
• Lead planning and rollout of enrollment campaigns, hospital awareness initiatives, and philanthropic drives.
• Coordinate integrated campaigns that cut across digital, social, PR, and on-ground activations.
• Ensure campaign goals (awareness, engagement, fundraising, enrollment) are met with clear KPIs.

Stakeholder Engagement
• Act as the primary marketing point of contact for entity leaders (Marketing managers, deans, hospital directors, program heads).
• Partner with internal departments to understand their goals and provide tailored marketing support.
• Develop presentations, reports, and proposals to keep leadership informed about marketing progress and initiatives.
Team & Vendor Coordination
• Provide supervision and strategic direction to the creative, social, and PR teams (internal and external).
• Oversee agencies, freelancers, and suppliers to ensure quality and cost efficiency.
• Streamline workflows between stakeholders and the creative team to prevent duplication and misalignment.
Performance Monitoring
• Track, analyse, and report on campaign outcomes (reach, engagement, conversions, ROI).
• Recommend data-driven improvements to strengthen future campaigns.
• Preparing quarterly and annual performance reports.

Key Performance Indicators (KPIs)
1. Campaign Effectiveness: ?90% of campaigns meet or exceed their stated KPIs
2. Planning Accuracy: Campaigns delivered according to marketing calendar and agreed timelines.
3. Stakeholder Satisfaction: Positive feedback from entity heads and program managers.
4. Resource Efficiency: Effective use of internal teams and vendors; reduced rework and outsourcing costs.
5. Reporting & Insights: Regular delivery of accurate reports with actionable recommendations.

Requirements: